The procedure for making a music video
Most music videos will usually follow the same stages to make a music video.
The record label, band / artist and management agree what to release as a single. The record company employs a video commissioner who develops a brief for the video perhaps for a particular director in mind. Budget, deadlines and other information is included. It is then sent to possible directors or the record label that will choose a director.
The possible directors listen to the track, study the lyrics and any other material such as previous videos or album covers and submit there treatments to the video commissioner. Budget is usually not set yet.
If the commissioner/record label likes the idea the director is contacted and a meeting is held possibly with the band/artist.
The producer draws up a budget which is then submitted to the client who may wish to negotiate or to modify the idea.
Director develops the idea with location pictures and storyboards.
Art director (in charge of the sets and overall image), wardrobe people (make up artists and stylists) and director of photography (in charge of lights and cameras) are enlisted, locations are booked and sets designed
Sets are built
All personnel are on site for shoot which usually lasts 1-2 full days. The directors job is to make it look as good as possible for the amount of money supplied, but shooting costs can be extremely high.
The film is when transferred onto take for editing
In about 3 days the editor produces a rough cut
Label, artists/band and managers view and comment on the rough cut
Changes, if any, are agreed and made before visual effects are added
Finished video is passed to record label for distribution to TV stations and airplay in advance of single release. There are now far more spaces for music videos to be shown, partly because of the increase number of TV channels but also because of collectable DVDs and VCDs.
No comments:
Post a Comment