Audience research is key to the knowing of what needs to be done and what the audience would like. Due to the nature of our video, being mainstream, we need to use audience research throughout the stages of our video making. We have used three stages of audeince research;
-Preliminary reseach
-Rough Cut Research
-The Final Cut research
AD - Preliminary Research
> For our preliminary research, we asked an age group of 15 - 30 year olds.
> We used the website www.surveymonkey.com, this way we would reach a much wider audience and recieve the results much quicker.
>We were able to contact the webmaster of www.hgbfans.com, and they were kind enough to post a link to our questionaire on the front page of the website.
>The questionnaire was successful, but with some minor draw backs, as some of the questions were brief and there was a wide variety of answers.
> We have done a full evaluation of the prliminary research previously, and an in depth analysis of the results can be found can be found by clicking this link.
http://twgsbmedia09a2group4.blogspot.com/2009/10/audience-research-evaluation.html
JB - The Rough Cut
After people viewed our rough cut of our video they all had ideas that we could have used to change our video.>The audience liked the idea of the cow and the gorilla as they though that this was comical but they did not like that they did not see them very much throughout. Because we did not have enough shots of the cow and the gorilla in our second verse we filmed more shots using the cow and the gorilla.
>Also people didn't understand that the female had left the house, so we decided to add in a shot of the empty sofa. This would help people realize that the female had left the house.
>People seemed to really enjoy the shot where the male is sitting on the bench in the park with the leaves underneath his feet.
>Also some people noticed that at the end, when the male and female are entering the house, there are two static shots of them which make it unidentifiable to see which of them is entering. We looked through our footage and found a different shot of the female entering the house. This made it more identifiable and also added some shot variation into that sequence.
>The audience also realized that we had some problems with our stop motion. There was a picture of someones face in one of the shots and also someone hand was in it. We found a way to take out those problems so that it had better continuity.
> The audience said that they thought we needed more close ups of the female. Listening to this we decided to get more shots from our extra footage.
> We showed a rough cut of our magazine advert and the audience thought that it was effective.
>They enjoyed the picture of the band and the background image.
>One problem was that positioning of words and also the font that was used. We took this into account and decided to look make it the same as the font on the digipak.
> We showed our digipak to the audience too.
>The audience did not like the digipak having a black background, so we decided to change it to a blue one instead. It did not continue with the back of the digipak which was an image of the beach so we asked some people what they thought would be good and we came to conclusion that using a picture of the beach would be the best solution.
> Also the audience did not like the idea that we had of putting the band titles on top of the bands faces on the inside cover. So we decided to take this out and put in signatures instead.
JL - The Final Cut
Finally, once our music video was complete we needed to complete the final part of our audience research. We needed to test the audience to show whether our completed work was what we intended it to be and whether the audience liked it
We carried out our a survey on surveymonkey.com, 19 people took part in our survey and found out:
> 16/19 people understood the narrative of a love story.
> 95% of people found the product humourous.
> The majority of people see the band as quite cheerful and comical characters
> 84% of people expected this type of video for this genre of music
> 95% of people would stand for repeated viewings, reasons included:
- "it was cute & creative"
-"made me laugh - entertaining"
-"Really amusing and suited the song brilliantly."
-"funny"
-"because its nice, a pleasent feeling overwhelms me"
-"it's funny and sweet"
We asked the audience to rate aspects of our music video and told them to rate it out of 5. Here are the results on a graph. As you can see, the majority of results are 4 - 5.
No comments:
Post a Comment