Monday, 2 November 2009

JL - Digipak Ideas

Here are an idea for a digipak for our music video.

(Click to enlarge)

Outside
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Inside

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JL - Knole Park Shoot Evaluation

After we shot our first interior shots at Justins house, after this we went to knowle park to shoot the first chorus. This shoot mainly consist of performance shots and has the entire band playing as a group and close ups to individuals.

For our music video we were aiming for a really bright video with a summer feel to it so it would be prefable if there were green leaves and a bright surrounding but when we arrived it was starting to get dark and as it was the autumn there were a lot of leaves on the ground and the trees looked bare which was not as planned but we went ahead of filming and found a good location for the band to perform. It was a dome so the band had an evelated platform to perform on and worked really well in our shots. Once we have arrived we also realised that we lacked any mp3 players and speakers so we couldn't mime to the music as expected so our lead singer had to sing the song and as of yet we are still unsure whether we need to re-shoot the performance as his lip syncing my not match the song.

Overall I think that we did some quite good shots of close ups and even if we do need to re-shoot it we will be more prepared and would have better and more creative shots

JB - House Shoot Evaluation

On the 30th of October we decided to commence filming at my house. We filmed all of the interior shots needed. I think that the filming went very well. We managed to get all of the props needed to make it look like it was the day after a party. We filmeed a lot of filler shots such as the two actors messing around and playing around with eachother. We filmed it bright and early in the morning which is when this scene is meant to be set.
Jamie and Alex filming
One problem that I had with the shoot is that some of our actors arrived late for the shoot, which meant that we had a later start than I would have anticipated. This resulted in us having to start much later and losing valuable time in which we could have been shooting. We eventually had to stop out later shooting due to lighting restraints. This brings me onto the lighting restraints. We had filming issues due to it being quite dark when we finally arrived at Knole park. There was still a lot of light, but not as much as I would have wished for. It made the Scene look more dull then I would have wanted. This is not a big problem because it can be touched up in editing.

Friday, 23 October 2009

AD - Music Video Animatic

Here is all our storyboards compiled into an editied in time representation of our muic Video as an Animatic

Thursday, 15 October 2009

JL - Audience Research evaluation

We asked 21 15-30 year olds in our questionnaire. We used an online survey program which allowed us to make the questionnaires on the computer and distribute them on the internet. This way, we could send the questionnaires directly to our target audience and around the world. We wanted to get the questionnaire on to a hellogoodbye forum but as the bands official site doesn't have a forum we found another fan site called http://www.hgbfans.com/. We contacted the webmaster and managed to get our survey onto the front page. Over one night we got 21 responses which was enough for our audience research.

Our first question on our questionnaire was what weather came to their mind when listening to the track. 90% of people said sunny /summer day came to there mind so this is the type of weather we are hoping for. We also asked what type of mood they would associated with this tracks. The most popular answers were fun, happy and energetic.
Jasons amazing colour coded and transparent bar chart
As you can see in the barchart above, when we asked what colours they would associate with our track yellow, orange and blue were most popular. As a result, on our beach shots we will add a wind breaker or a parasol to add more colour into the shot. We also decided to use a green ukele.

We were surprised to see that people thought that inside of a house was a suitable location so we have decided to add this scene in at the start of our music video. It suits the feel of our video.

Although the questionnaire was successful we did have some draw backs which we could have improved on. For e.g. When we asked what people wanted to see in this video, we had a few responses which were quite brief. someone said interesting concept. We could have overcomed this by asking them to be more specific.